Squinting at Twitter’s “Blue Check”

For Fast Company, Emblemetric’s James I. Bowie writes about the design of Twitter’s “blue check”:

Behind the design of Twitter’s blue check—and how it became a polarizing symbol

Why Designers Keep Trying to Kill the Logo

For Fast Company, Emblemetric’s James I. Bowie writes about how reports of the logo’s death are greatly exaggerated:

Why Designers Keep Trying to Kill the Logo

Is Your Logo a “Karen”?

For Fast Company, Emblemetric’s James I. Bowie writes about how logo designs, just like baby names, cycle through trends:

Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?

On “The”

For Fast Company, Emblemetric’s James I. Bowie writes about the branding power of the word “The”:

How 3 Little Letters Can Make a Big Difference in How We Think About Brands

Logos Left and Right

For Fast Company, Emblemetric’s James I. Bowie writes about why logos tend to face right more than left:

How a Small Change to U.S. Quarters Is Part of a Big Trend in Logo Design

On Cryptocurrency Logos

For Fast Company, Emblemetric’s James I. Bowie writes about the design of cryptocurrency logos:

Here’s the Real Reason Why All of the Crypto Logos Look Alike