Logos on Tilt

For Fast Company, Emblemetric’s James I. Bowie writes about how brands are using angles and tilts to hide “Easter eggs” in their logos:

The hidden meaning behind Bitcoin’s leaning logo is part of a growing trend in design

Silly Rabbit, Mascots Aren’t for Kids

For Fast Company, Emblemetric’s James I. Bowie writes about today’s brand mascots:

New Pop-Tarts ‘edible mascot’ is part of a big trend in branding

Twilight of the Cursive Logo?

For Fast Company, Emblemetric’s James I. Bowie writes about the not-so-new trend of companies abandoning script logos:

Brands keep dumping their script logos. Which brand will be next?

Ozempic’s Skinny “i”

For Fast Company, Emblemetric’s James I. Bowie writes about how the Ozempic logo promotes off-label use for weight loss:

Why a hidden message in Ozempic’s logo represents a big shift in drug branding

Yellow’s Orange Logo

For Fast Company, Emblemetric’s James I. Bowie writes about the charm of the Yellow logo:

Yellow trucking may be shutting down, but its logo remains iconic

Is Apple Really a Trademark Bully?

For Fast Company, Emblemetric’s James I. Bowie writes about the prevalence of apple logos in a world where Apple is the most valuable company:

Is Apple really a trademark bully? Here’s what the data says