June 2012 archive

Logo Geography

  • June 30, 2012

James I. Bowie Are there geographical aspects to logo design? In other words, do logos differ based on  the location of the companies and organizations they represent? An examination of United States Patent and Trademark Office data may provide some insight. Share of US Logo Trademark Ownership, by Region (1884-2011) In the graph above, we …

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Seeing Stars

  • June 26, 2012

James I. Bowie The use of two stars as a design element in US logos increased by 170 percent in 2011 over the preceding five-year period. Looking back over time, we can see that, following a pronounced dip in the 1970’s, logos with two stars have been claiming an increasing share of new trademark filings …

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