James I. Bowie One of the most prominent trends in logo design in recent years has been the proliferation of leaves as design elements. As companies have attempted to adopt images that reflect our society’s increasing concern for the environment, the leaf has become visual shorthand for eco-friendliness. Percentage of new logos containing leaves The …
James I. Bowie A common question in branding and identity design concerns the relative effectiveness of logotypes (stylized typographic expressions of a company or brand name) and symbols (graphic icons that represent a company or brand). Those from a marketing background often pooh-pooh graphic symbols and recommend the use of logotypes, which promote a name …
James I. Bowie Color has become an even more important aspect of logo design in today’s web-based world. How has color been used in US logo design over the past several decades? Analysis of United States Patent and Trademark Office data can provide some answers. Use of Color in US Logos The graph above shows …
