Monthly Archive: January 2013

American Airlines’ New Logo, by the Numbers

Flight Symbol

FutureBrand’s redesign of Massimo Vignelli’s classic 1968 American Airlines logo and livery is the first big identity design news of the year. How does the new “Flight Symbol” relate to larger trends in U.S. logo design? Let’s investigate… The most obvious change from the old American logo is the switch from a stylized depiction of …

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