James I. Bowie FutureBrand’s redesign of Massimo Vignelli’s classic 1968 American Airlines logo and livery is the first big identity design news of the year. How does the new “Flight Symbol” relate to larger trends in U.S. logo design? Let’s investigate… The most obvious change from the old American logo is the switch from a …
January 2013 archive
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Articles
- Number Trademarks, Numeral Logos
- The Tiny Robots and Swirling Vortices of AI Company Logos
- Logos Left and Right
- Twilight of the Cursive Logo?
- All Hail the Crossbar-less “A”
- On Cryptocurrency Logos
- Bold New Logos
- The Surprising Reason Why All Bank Logos Look the Same
- What Next, North Dakota?
- TSMC’s Old Wafer
- You Can Call Me AI
- Jaguar’s New Logos Follow the Crowd
- Yellow’s Orange Logo
- The SEC Succeeds with an Antimodern Logo
- Them Apples
- Longhorn Logo Turns 50
- City Names as Trademarks
- Jolly Roger and Friends
- Lower 48 Logos
- Everybody Needs a Logo
- OpenAI’s Black Hole
- Logos Take the Field
- Nvidia’s Peter Pan Logo Never Grew Up
- Why Your Logo Needs a Name
- Logos on Tilt
- Silly Rabbit, Mascots Aren’t for Kids
- Ozempic’s Skinny “i”
- Is Apple Really a Trademark Bully?
- NBC’s New N
- Now We Are 26
- Normal Pepsi
- In Praise of NASCAR’s “Billboards on Wheels”
- Squinting at Twitter’s “Blue Check”
- Why Designers Keep Trying to Kill the Logo
- Is Your Logo a “Karen”?
- On “The”
- Why the Washington Commanders Rebranding Is Way Too Much and Still Not Enough
- Are Brands Really Turning Into Blands?
- The Rise of the American Gun Logo
- Why Are Olympic Logos So Hard to Design?
- Why College Athletes Are Suddenly Adopting Personal Logos
- How Airbnb’s Logo Brushed Off the Haters to Embody a Trend
- How the Boring Area Code Became a Hot Branding Commodity
- Colonial Pipeline’s Frozen-in-Time Branding
- Replacing Aunt Jemima Is Just the Tip of the Iceberg
- GM Dropped Its 57-Year-Old Logo for an App Icon
- Supreme x Emblemetric
- How Custom Fonts Became the Ultimate Corporate Flex
- Why the Google Workspace Rebrand Isn’t As Bad As All That
- How Pepsi Watered Down Its Competitors’ Branding
- The Strange, Uninspired History of Spotify’s Bland Logo
- Smoke Gets in Your Logo
- Back to Skull
- Goodbye Rainbows, Hello Colors
- Well Established
- Sex and Logos
- Can Marijuana Logos Shake the Leaf?
- Heart Rate Rising
- The Confederate Flag, Going Out of Business
- Not Bucking a Trend
- The Growth of the Mustachioed Logo
- Trademarks’ Coming-Out Party
- Wally Olins Remembered
- FiveThirtyEight’s New Logo, by the Numbers
- Counting Neutered Sprites
- Yahoo’s Logo, by the Numbers
- Logos Turning ’Round
- Iconic Logos Everywhere
- Crossed Up
- Procter & Gamble’s New Logo, by the Numbers
- Return of the Frankenmark
- The State of Logos
- Logos Made in China
- American Airlines’ New Logo, by the Numbers
- By Their Stripes You Shall Know Them
- Logos Get Real
- Logo ABC’s
- Everyone Gets a Ribbon
- Microsoft’s New Logo, by the Numbers
- Logo of the Year
- Logos Taking Shape
- Dying leaves?
- Logotype vs. Symbol
- The Color of Logos
- Logo Geography
- Seeing Stars
- The Lucent Logo Legacy
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