May 2013 archive

Procter & Gamble’s New Logo, by the Numbers

James I. Bowie Procter and Gamble, the world’s largest consumer packaged goods company, earlier this year quietly rolled out a new logo from Landor Associates. The lack of fanfare was understandable, given P&G’s history: the company unsuccessfully battled outlandish rumors that its century-old “Man in the Moon” logo was satanic, finally removing the mark from …

Continue reading