Emblemetric reports on trends in logo design, using quantitative analysis of data from the United States Patent and Trademark Office and the World Intellectual Property Organization.

Working with its database of more than 1.2 million logos dating back to 1884, Emblemetric examines patterns in design over time and across industries, including those related to the births of new styles, deaths of old trends, color use, and geography.

Emblemetric offers custom research services to branding, identity, and graphic design specialists, as well as to organizations concerned with their graphic identity. Email info@Emblemetric.com for more information.

Emblemetric is produced by James I. Bowie, PhD and is based on his research on logo design and its strategic importance to organizations. He has written about logo design for BusinessWeek, Slate, AIGA Voice, Fast CompanyBrand New, Texas Monthlyand The Alcalde. He is a contributor to Quipsologies and served on the Arizona State Quarter Commission.


What they’re saying about Emblemetric:

“Logos analyzed and sociologized”   Print – Steven Heller

“Sure to be an addictive blog”   Brand New – Armin Vit

“Useful, and certainly interesting”   Design Observer – Rob Walker

“The data — painstakingly gathered and analysed — can be diverting”   Creative Review – Michael Evamy

“Nascent; promising”   Identityworks – Tony Spaeth

“Database of more than 1.2 million logos”   LogoDesignLove – David Airey

“Some logo shapes are trendier than others”   The Atlantic – Serena Dai

“A deep dive into logos”   Creative Pro – Mike Rankin

“A powerful research tool for graphic designers”   PsPrint – Brian Morris