
For Fast Company, Emblemetric’s James I. Bowie writes about the not-so-new trend of companies abandoning script logos:
Brands keep dumping their script logos. Which brand will be next?

For Fast Company, Emblemetric’s James I. Bowie writes about the not-so-new trend of companies abandoning script logos:
Brands keep dumping their script logos. Which brand will be next?

For Fast Company, Emblemetric’s James I. Bowie writes about how the Ozempic logo promotes off-label use for weight loss:
Why a hidden message in Ozempic’s logo represents a big shift in drug branding

For Fast Company, Emblemetric’s James I. Bowie writes about the charm of the Yellow logo:
Yellow trucking may be shutting down, but its logo remains iconic

For Fast Company, Emblemetric’s James I. Bowie writes about the prevalence of apple logos in a world where Apple is the most valuable company:
Is Apple really a trademark bully? Here’s what the data says

For Fast Company, Emblemetric’s James I. Bowie writes about the increasing use of single-letter monogram logos and their potential drawbacks:
NBC’s weird Nightly News branding reveals the challenges of single-letter logos

For Fast Company, Emblemetric’s James I. Bowie writes about the World Cup 26 branding, which emphasizes “FIFA” over the host nations:
FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports

For Fast Company, Emblemetric’s James I. Bowie writes about Pepsi’s rebrand from a “weird” logo to a “normal” logo:

For Fast Company, Emblemetric’s James I. Bowie writes about logo design trends in the artificial intelligence industry;
The AI boom is creating a new logo trend: the swirling hexagon