For Marker, Emblemetric’s James I. Bowie writes about the use of area codes in trademarks and logos:
How the Boring Area Code Became a Hot Branding Commodity
Colonial Pipeline’s Frozen-in-Time Branding
For Fast Company, Emblemetric’s James I. Bowie writes about how Colonial Pipeline’s outdated branding was indicative of its vulnerability to cyberattack:
Colonial Pipeline’s branding is a disaster. That should’ve been a warning sign
Replacing Aunt Jemima Is Just the Tip of the Iceberg
In Marker, Medium’s business publication, Emblemetric’s James I. Bowie writes about corporate America’s struggle to use depictions of people in its logos:
Replacing Aunt Jemima Is Just the Tip of the Iceberg
GM Dropped Its 57-Year-Old Logo for an App Icon
Emblemetric’s James I. Bowie on the new GM logo in Marker, Medium’s business publication:
Supreme x Emblemetric
Emblemetric’s James I. Bowie writes about Supreme and its multibillion-dollar logo for Marker, Medium’s business publication:
How Custom Fonts Became the Ultimate Corporate Flex
Emblemetric’s James I. Bowie writes about the phenomenon of bespoke typefaces for Marker, Medium’s business publication: