For Fast Company, Emblemetric’s James I. Bowie writes about why the Washington Commanders rebrand seems “minor league”:
Why the Washington Commanders Rebranding Is Way Too Much and Still Not Enough
Are Brands Really Turning Into Blands?
For Marker, Emblemetric’s James I. Bowie writes about “blanding” and the history of brands and logos looking similar to one another:
Are Brands Really Turning Into Blands?
The Rise of the American Gun Logo
For Marker, Emblemetric’s James I. Bowie writes about the post-9/11 increase in the use of firearm imagery in American logos:
Why Are Olympic Logos So Hard to Design?
For Marker, Emblemetric’s James I. Bowie writes about the difficulty of designing an Olympic logo in an increasingly diverse world:
Why College Athletes Are Suddenly Adopting Personal Logos
For Marker, Emblemetic’s James I. Bowie writes about how the new “name, image, and likeness” rules for college athletes are spurring them to start using personal logos:
How Airbnb’s Logo Brushed Off the Haters to Embody a Trend
For Marker, Emblemetic’s James I. Bowie writes about how Airbnb’s “Bélo” symbol overcame its dirty-minded detractors to embody the loopy logo trend:
How Airbnb’s Logo Brushed Off the Haters to Embody a Trend
How the Boring Area Code Became a Hot Branding Commodity
For Marker, Emblemetric’s James I. Bowie writes about the use of area codes in trademarks and logos:
How the Boring Area Code Became a Hot Branding Commodity
Colonial Pipeline’s Frozen-in-Time Branding
For Fast Company, Emblemetric’s James I. Bowie writes about how Colonial Pipeline’s outdated branding was indicative of its vulnerability to cyberattack:
Colonial Pipeline’s branding is a disaster. That should’ve been a warning sign