In Marker, Medium’s business publication, Emblemetric’s James I. Bowie writes about corporate America’s struggle to use depictions of people in its logos:
Replacing Aunt Jemima Is Just the Tip of the Iceberg
GM Dropped Its 57-Year-Old Logo for an App Icon
Emblemetric’s James I. Bowie on the new GM logo in Marker, Medium’s business publication:
Supreme x Emblemetric
Emblemetric’s James I. Bowie writes about Supreme and its multibillion-dollar logo for Marker, Medium’s business publication:
How Custom Fonts Became the Ultimate Corporate Flex
Emblemetric’s James I. Bowie writes about the phenomenon of bespoke typefaces for Marker, Medium’s business publication:
Why the Google Workspace Rebrand Isn’t As Bad As All That
Emblemetric’s James I. Bowie writes about the Google Workspace rebrand, including the demise of the Gmail envelope, for Marker, Medium’s business publication:
Those New G-Suite Logos Everyone Hates? They’re Actually a Smart Idea
How Pepsi Watered Down Its Competitors’ Branding
Emblemetric’s James I. Bowie writes about the branding of Driftwell, Pepsi’s new “enhanced water beverage,” for Marker, Medium’s business publication:
How Pepsi Got Suckered Into Every Hot Branding Trend